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Quantification of the profit lost by size over a specific period from markdowns & missed sales by measuring the difference between what was bought versus true sales demand.

The over and underinvested sizes are then quantified and measured in profit dollars.
Overinvested sizes are assumed to attract a markdown and under invested sizes (size sellouts) are quantified on the profit from the missed sales.

Most brands will have sizing accuracy ~80% before Style Arcade which means a miscalculation of ~20% of total units to incorrect sizes. When accurately assessing demand and supply by category, style & size by location the target accuracy should be minimum 90%.

After adjusting size curve purchasing to align with the demand indicated in Style Arcade, brands experienced less sellouts in key sizes, maximised full price sales and therefore greater profit saving.