Case study by
Roolie x Style Arcade Case Study
Clear insights. Confident actions.
Best sales on record.
How Roolie gained clarity on their business to make decisions that drive growth
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Goal
To accelerate sales by clearly identifying growth opportunities and acting on insights with confidence
Challenges
• Loss of time and extra effort - Having the data available but not able to consolidate it conveniently into one place requiring more time and resource to connect it all
• Difficulty generating insights - Not being able to understand product performance and to easily slice data to support in-season trade and future buying decisions
• Transparency on sizing - staying on top of size sellouts is challenging and hard to isolate with traditional tools and systems
Solution
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One source of truth - using Style Arcade, Muscle Republic is able to instantly connect the dots between stock, sales & purchase orders, identifying an opportunity that led to +141% year-on-year sales growth in a core category
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Exclusive sizing smarts - helped Muscle Republic refine their buys and saw sizing accuracy increase to 92% in a key Women's category. Quickly and painlessly assess size curves over any time frame, identify broken-sized products, what size broke first and WHEN to make better decisions to buy the right curve.
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Immediately highlight actionable insights, like which best sellers need to be reordered now to avoid selling out and capitalize on high performing product
Results
+141%
Increased sales growth in key Core category
+74%
Increased sales
over 6 months
+15%
Sizing accuracy improvement to 92% in 3 months
88%
Improved % in product freshness
Benefits
• Clarity of range through imagery - plan and buy with agility and accuracy to take advantage of product level opportunities
• Insights at your fingertips - instantly access the information that matters and be available in multiple formats for all
• Empower the team - get time back for making better decisions by reducing time spent pulling data from multiple sources and crunching numbers
• End to end product - turn product learnings from Fashion Analytics into data-backed buying actions in The Range Plan and buy for growth
Understanding what is going on with our product ranges is so seamless with Style Arcade.
Having the right information at our fingertips and being able to plan visually in The Range Plan are invaluable to our continued growth.
Rhian Howells
Designer and Production Manager, Muscle Republic
