Our Story
Redefining fashion retail. But not in a cliché way.


So many businesses are ‘redefining’ this and ‘disrupting’ that. Then you get the tool that promises the world and it’s: Too complicated to learn. Too expensive to keep. And too limited for everyone to use.
So when we say we’re transforming retail (yep, big call) by empowering you to make the best decisions about your products, we mean it.
Style Arcade is more than just software. It’s your business bestie. The tool you can’t live without. The fashion tech company that’s creating a new future of fun and intelligent buying for brands of all sizes.



Been there. Done that.
Got the excel fatigue to prove it.
We get it. Because we’ve lived it. We’re a team of fashion buyers, merchandise planners and entrepreneurs who live and breathe fashion retail. We built Style Arcade out of frustration, knowing there had to be a better way. A way without all the reams of printouts, corrupted spreadsheets and late nights. And who knew? Others feel the same frustration.
Since those early days we have expanded, refined and tweaked, as we listen to what our customers want and need.
We’re proud to support businesses of all shapes and sizes, helping them get their products to market. Sell them faster. And reach their full potential.
One day all retail will smash goals with Style Arcade. But for now consider us your secret weapon.


Meet the team that's bringing the expertise to rock your retail world
_JPG.jpg)
Michaela Wessels
CEO | Co-Founder
.jpg)
Tristan Hoy
CTO | Co-Founder

Madeline Caris
Marketing | Fashion Buying

Charlotte Mackenzie
Buying & Planning Consultant

Natalia Gutierrez
Buying & Planning Expert

Stacy Semiklit
Buying & Planning Consultant

Morgan Polinelli
Buying & Planning Consultant
.png)
Miguel Roxas
Retail Merchandising Expert

Phillip York
Head of Business
Development

Jessica da Silva
Business Development Representative

Jessie Paridis
Digital Marketing & Content Coordinator

Joanna Yu
Customer Experience Specialist

Jolyon Saunders
Head of Engineering

Sean Brady
UX & Software Engineer

Jia Song
Junior Software Engineer

Andrey Pushkarev
Software Engineer

Derek Wei
Junior Software Engineer

Ana Lima
Data Engineer

