Our Story
Redefining fashion retail. But not in a cliché way.


So many businesses are ‘redefining’ this and ‘disrupting’ that. Then you get the tool that promises the world and it’s: Too complicated to learn. Too expensive to keep. And too limited for everyone to use.
So when we say we’re transforming retail (yep, big call) by empowering you to make the best decisions about your products, we mean it.
Style Arcade is more than just software. It’s your business bestie. The tool you can’t live without. The fashion tech company that’s creating a new future of fun and intelligent buying for brands of all sizes.



Been there. Done that.
Got the excel fatigue to prove it.
We get it. Because we’ve lived it. We’re a team of fashion buyers, merchandise planners and entrepreneurs who live and breathe fashion retail. We built Style Arcade out of frustration, knowing there had to be a better way. A way without all the reams of printouts, corrupted spreadsheets and late nights. And who knew? Others feel the same frustration.
Since those early days we have expanded, refined and tweaked, as we listen to what our customers want and need.
We’re proud to support businesses of all shapes and sizes, helping them get their products to market. Sell them faster. And reach their full potential.
One day all retail will smash goals with Style Arcade. But for now consider us your secret weapon.


Time is your most valuable resource.
Spend less time on manual spreadsheets, and more time making crucial business decisions

Akacia Harkness
Head of Merchandise
Meet the team that's bringing the expertise to rock your retail world
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Michaela Wessels
CEO | Co-Founder
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Tristan Hoy
CTO | Co-Founder

Madeline Caris
Marketing | Fashion Buying

Charlotte Mackenzie
Buying & Planning Consultant

Natalia Gutierrez
Buying & Planning Expert

Kristin Lindeblad
Buying & Planning Consultant

Stacy Semiklit
Buying & Planning Consultant

Jacalin Ding
Product Design Lead

Phillip York
Head of Business
Development

Jessica da Silva
Business Development Representative

Kelsey Bishton
Business Development Representative

Jessie Paridis
Digital Marketing & Content Coordinator

Jolyon Saunders
Head of Engineering

Sean Brady
UX & Software Engineer

Andrey Pushkarev
Software Engineer

