Blue Bungalow x DESCARTES X Style Arcade Case Study
Effective fashion buying for eCommerce growth.
How Blue Bungalow was able to grow their sales by making informed buying decisions and FAST
The Goal
To easily identify opportunities for growth in both category and sizing within the business, and confidently make data-driven product decisions
The Challenges
• Tracking accurate performance of fast moving styles is both time consuming for the team and challenging in Excel
• As a high demand brand Blue Bungalow was selling out of their best sellers in just one week and often in days
• The performance of these styles was so fast they needed software to analyse the ideal purchase quantities in order to capitalise on this high demand
• The lack of visuals to support the text attributes slowed decision making and weakened the creative element
The Solution
Buying with confidence
By using Style Arcade, Blue Bungalow was easily able to identify a key opportunity to increase the units purchased by +16% in their highest demand category
By knowing exactly which sizes these additional purchase units should be ordered in, Blue Bungalow aligned their customer's sizing demand perfectly to their ordering
Utilising Style Arcade to easily increase their order quantities and buy with confidence, knowing that the sales opportunity had been accurately quantified
Identify category opportunities
Additionally by using Style Arcade, Blue Bungalow were able to identify an opportunity in cardigans, which resulted in +261% growth in one quarterBy then increasing the depth of their A grade options in cardigans by +100%, Blue Bungalow were able to further increase revenue by +357% in one quarter
The Results
Blue Bungalow has been able to fuel sales growth by using Style Arcade to instantly identify sales opportunities not visible in other tools, and understand exactly which size to invest in for the most return.
+121%
increase in high demand category
+261%
new category growth
+357%
increase revenue on A grade options
The
Benefits
• Instant insights = immediate actions based on ever changing sales trends "which simply would not have been surfaced in Excel"
• Increased buying accuracy – armed with the ideal purchase quantities, by category, product, price point, size and colour, the team measurably increased their product hit rate and sell throughs
• Supports the whole team – eCommerce, Marketing & Buying are able to be strategic cross departmentally. Product information is retained in one source of truth, so new team members can get up to speed faster
• Improved sizing accuracy – using recommended size curves improves sizing accuracy to maximise the full price sales and reduce markdowns
• Automation - paired with Peoplevox, a specialist warehouse management system, the team is able to deliver a superior customer experience.
Head of eCommerce & Marketing
