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Retail Analytics
Visual and intuitive retail reporting for the whole business
Assortment Planning
Merchandising tools for better buying, sizing & assortment planning
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Forecast by style, size and SKU in seconds, not spreadsheets.
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Anyone can show you the numbers, we show you what to do next
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Explore seamless integrations for a unified view of performance
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Instantly model the impact of supply shifts, tariff changes and exchange rates
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& ForecastingProduct ForecastingDashboardsIntegrationsMargin Calculator
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Buyers & PlannersFounders & ManagementE-Commerce & Marketing
Case Studies
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On Demand DemosArticlesPlaybooks, templates & reportsFAQsWebinarsIndustry News
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Playbooks, Templates & Trend Reports

Get access to retail industry guides, insights and trend reports from our in-house retail and fashion specialists.

Download the latest reports
We cover trend analysis, merchandising strategies and best-practice retail templates.
Playbooks
The Merchandiser's Trade Playbook

A clear guide to key trading metrics, what they signal, and the action to take.

Trend Report
Spring Summer 26 Trend Report

A data-backed breakdown of SS26 runway looks, colours and materials, and the brands leading them.

Template
Fashion Merchandiser’s Sale Season Guide

The only sale season template fashion teams need to nail sale assortment planning, pricing, and targets.

Trend Report
FW25 Accessories & Footwear Report

The runway cheatsheet that breaks down major accessories trends from across the globe.

Trend Report
Fall Winter 2025 Trend Report

Fashion's new era. Brands stepped back from theatrics and leaned into what truly matters: relevance.

Playbooks
The Profit Playbook

Your profit-building guide from pricing, marketing optimisation, and aligning supply with demand.

Playbooks
The Fashion Retail Returns Report

Return rates rising? Learn from our experts on how to stay on top of fashion ecommerce returns.

Trend Report
Spring Summer 25 Trend Report

From 4 cities & 200+ runway shows, key themes reveal brand codes, loyalty, and bohemian rhapsody.

Playbooks
8 critical steps to assortment planning

Assortment planning can make or break your season. Learn the 8 steps to build a balanced range today.

Playbooks
How to break the discount cycle

Protect margins and pricing, and break the discount cycle with planning and inventory management.

Trend Report
Spring Summer 2024 Trend Report

The top 17 trends you need to know - including insights & findings into trending colours, shapes and fabrications.

Trend Report
Fall Winter 2024 Trend Report

The FW24 runway cheatsheet covering key trends and shows from Paris, Milan, London, and New York.

Template
Option Plan Template

Step-by-step plan to calculate buy units, target profit and category spend for a balanced assortment.

our team

Built for retailers, by retailers

Michaela Wessels
Co-Founder / CEO
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Christine Reed
Chief Operating Officer
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Madeline Caris
Fashion Merchandising
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Brogan Hembrow
Marketing / eCommerce
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Charlotte Mackenzie
Product Manager
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Natalia Gutierrez
Buying & Planning Expert
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Morgan Polinelli
Buying & Planning Consultant
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Katy Hong
Buying & Planning Consultant
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Suzy Rasbash
Buying Product Consultant
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Bec Clark
Onboarding Manager
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