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Retail Analytics & AI
Visual and intuitive retail reporting for the whole business
E-commerce & Retail
All your data in one place for a single source of truth for the entire team
Assortment Planning & Forecasting
Merchandising tools for better buying, sizing & assortment planning
Margin Calculator
Instantly model the impact of supply shifts, tariff changes and exchange rates.
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Get immediate access to industry guides, trend reports and templates.
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We answer the most frequently asked questions about Style Arcade.
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& ForecastingMargin CalculatorIntegrations
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On Demand DemosArticlesPlaybooks, templates & reportsFAQsWebinars
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Downloads

Explore
Playbooks, Templates & Trend Reports

Get access to retail industry guides, insights and trend reports from our in-house retail and fashion specialists.

Download the latest reports
We cover trend analysis, merchandising strategies and best-practice retail templates.
Trend Report
FW25 Accessories & Footwear Report

The FW25 runway cheatsheet that breaks down the major accessories trends from across the globe.

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Trend Report
Fall Winter 2025 Trend Report

This season signaled the industry entering a new era. Brands stepped back from theatrics and leaned into what truly matters: relevance.

Playbooks
The Profit Playbook

Covering every aspect of profit-building: from pricing for profitability, optimizing performance marketing, and practical tips to align supply with demand.

Playbooks
The Fashion Retail Returns Report

Return rates rising? Learn from our experts on how to stay on top of fashion ecommerce returns

Trend Report
Spring Summer 25 Trend Report

From 4 cities & 200+ runway shows, fashion’s key themes are grounded in brand codes, lessons in loyalty, and signs of a bohemian rhapsody.

Playbooks
8 critical steps to assortment planning

Assortment planning can make or break your season. We break down the 8 critical steps to achieve a commercially balanced, successful range.

Playbooks
How to break the discount cycle

How to get in control of your pricing, protect margins and break the markdown cycle for good with effective planning and inventory management.

Trend Report
Spring Summer 2024 Trend Report

The top 17 trends you need to know - including insights & findings into trending colours, shapes and fabrications.

Trend Report
Fall Winter 2024 Trend Report

Download the FW24 runway season cheat sheet that breaks down the major trends and most talk-about shows across Paris, Milan, London and New York.

Template
Option Plan Template

A step-by-step option plan to help you calculate ideal buy units, target profit, and category spend, ensuring a well-balanced and profitable assortment plan.

our team

Built for retailers, by retailers

Michaela Wessels
Co-Founder / CEO
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Christine Reed
Chief Operating Officer
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Madeline Caris
Fashion Merchandising
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Brogan Hembrow
Marketing / eCommerce
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Charlotte Mackenzie
Product Manager
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Natalia Gutierrez
Buying & Planning Expert
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Morgan Polinelli
Buying & Planning Consultant
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Katy Hong
Buying & Planning Consultant
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Suzy Rasbash
Buying Product Consultant
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Bec Clark
Onboarding Manager
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