Sales Season GUIDE
The Fashion Merchandiser’s Guide to Sale Season
With countless moving parts, stakeholders, and products, fashion retail teams must treat sale season like a project to keep margins healthy. From assortment planning and pricing, to keeping in control of your sales targets, this is the blueprint for effective sale planning and execution, by seasoned retail expert and Style Arcade COO, Christine Reed. Plus, receive the sale season template to kickstart your best markdown period yet.
In this template you’ll learn:
1. How to set sale goals and achieve team alignment
2. The sale traps to be aware of and how to avoid them
3. How to build the ideal product mix to attract customers
4. How to create a markdown matrix to optimize conversions
5. How to react and stay in control when sale doesn’t go according to plan


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