Sales Season GUIDE

The Fashion Merchandiser’s Guide to Sale Season

With countless moving parts, stakeholders, and products, fashion retail teams must treat sale season like a project to keep margins healthy. From assortment planning and pricing, to keeping in control of your sales targets, this is the blueprint for effective sale planning and execution, by seasoned retail expert and Style Arcade COO, Christine Reed. Plus, receive the sale season template to kickstart your best markdown period yet.

In this template you’ll learn:
1. How to set sale goals and achieve team alignment
2. The sale traps to be aware of and how to avoid them
3. How to build the ideal product mix to attract customers
4. How to create a markdown matrix to optimize conversions
5. How to react and stay in control when sale doesn’t go according to plan

Download my Sale Season Guide & Template
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Created by experienced retail experts previously at
Plus a step by step template guiding you through critical workflows like:
Sale Countdown
The definitive sale prep checklist for all departments. All deadlines automatically populate from your sale date, so your team are all on the same page from the get-go.
Forecasting Checklist
From market trends to marketing activities, there are many forecasting factors that you should take into account. We list the ones that matter, have you considered them all?
Sale Operations
Plans are only as good as their execution. Make sure your entire team, from VM to Logistics, has their operational bases covered and is crystal clear on timelines.

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More insights to power your next sale

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