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case study by

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White Fox x Style Arcade Case Study

International expansion

for ecommerce done right

How White Fox took full advantage of technology to scale phenomenal growth in 2020

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To fully potentialise market growth. One of the biggest levers to optimise is the product assortment, to cater it precisely to each customer segment and market.

In other words, planning and curating the product range to directly align to the market demand in seasonality, category mix, price points, depth of buy, and width of range.

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the

Goal

Daniel Contos

Founder & Director

Style Arcade opened up significant growth and profitability upside for us by highlighting product range opportunities within key markets. None of us had anticipated the huge impact that this would have until the results started to come in.

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Challenge

the

To execute a range which is perfectly aligned to each market was incredibly difficult and time consuming to plan and visualise in spreadsheets. It prevented the team from being able to fully capitalise on the growth, as well as being able to answer the essential question of 'What is the true sales potential for the brand?'

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