Case study by

White Fox x Style Arcade Case Study

International expansion for eCommerce done right

How White Fox took full advantage of technology to scale phenomenal growth in 2020

To fully potentialise market growth. One of the biggest levers to optimise is the product assortment, to cater it precisely to each customer segment and market.

In other words, planning and curating the product range to directly align to the market demand in seasonality, category mix, price points, depth of buy, and width of range.

the

Goal

Style Arcade opened up significant growth and profitability upside for us by highlighting product range opportunities within key markets. None of us had anticipated the huge impact that this would have until the results started to come in.

Daniel Contos

Founder & Director

the

Challenge

To execute a range which is perfectly aligned to each market was incredibly difficult and time consuming to plan and visualise in spreadsheets. It prevented the team from being able to fully capitalise on the growth, as well as being able to answer the essential question of 'What is the true sales potential for the brand?'

Solution

the

Implementation of Style Arcade Fashion Analytics & Range Plan. Enlisting Style Arcade's merchandise expertise to accurately assess and quantify the true sales potential of the business.

The White Fox team then executed these data driven recommendations to leverage each of their key markets' opportunities and setup new escalated growth targets. Buying decisions were being data driven and aligned directly to the demand. Full results were then assessed 12 months later.

Results

the

146%

improvement in
international profitability

+9%

increase in international average order value

33%

reduction in international return rate

6x

YOY growth
in just one category

Benefits

key

Greater speed to market – insights & automation enabling speed and agility to react to the demand, no matter how rapidly this changed

Increased buying accuracy – armed with the ideal purchase quantities, by category, product, price point, size and colour, the team measurably increased their product hit rate and sell throughs

Improved sizing accuracy - using recommended size curves improved sizing accuracy to maximise the full price sales and reduce markdowns

Complete range visibility through imagery - quickly identify and action every product opportunity/risk across all facets of the range in each market

Entire team collaborating in one system in real-time - from buying, planning, design, production and marketing, the teams were enabled with real-time tracking and analysis on their range, ensuring alignment and optimal execution

With Style Arcade, we're able to achieve a far greater level of accuracy and analysis in planning for each market.

Daniel Contos

Founder & Director

Profit Growth

How Meshki uncovered the demand within their customer base to increase their size range. Thus expanding their market share and boosting their profits by 12%.