White Fox x Style Arcade Case Study
International expansion for eCommerce done right
How White Fox took full advantage of technology to scale phenomenal growth in 2020
To fully potentialise market growth. One of the biggest levers to optimise is the product assortment, to cater it precisely to each customer segment and market.
In other words, planning and curating the product range to directly align to the market demand in seasonality, category mix, price points, depth of buy, and width of range.
Founder & Director
Style Arcade opened up significant growth and profitability upside for us by highlighting product range opportunities within key markets. None of us had anticipated the huge impact that this would have until the results started to come in.
To execute a range which is perfectly aligned to each market was incredibly difficult and time consuming to plan and visualise in spreadsheets. It prevented the team from being able to fully capitalise on the growth, as well as being able to answer the essential question of 'What is the true sales potential for the brand?'
Implementation of Style Arcade Fashion Analytics & Range Plan. Enlisting Style Arcade's merchandise expertise to accurately assess and quantify the true sales potential of the business.
The White Fox team then executed these data driven recommendations to leverage each of their key markets' opportunities and setup new escalated growth targets. Buying decisions were being data driven and aligned directly to the demand. Full results were then assessed 12 months later.
increase in international average order value
reduction in international return rate
in just one category
Greater speed to market – insights & automation enabling speed and agility to react to the demand, no matter how rapidly this changed
Increased buying accuracy – armed with the ideal purchase quantities, by category, product, price point, size and colour, the team measurably increased their product hit rate and sell throughs
Improved sizing accuracy - using recommended size curves improved sizing accuracy to maximise the full price sales and reduce markdowns
Complete range visibility through imagery - quickly identify and action every product opportunity/risk across all facets of the range in each market
Entire team collaborating in one system in real-time - from buying, planning, design, production and marketing, the teams were enabled with real-time tracking and analysis on their range, ensuring alignment and optimal execution
Founder & Director
With Style Arcade, we're able to achieve a far greater level of accuracy and analysis in planning for each market.
Digital Range Planning
See how AJE gained back 20% of their week, allowing the entire team to visualise and collaborate on future ranges.