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The Goal

To calculate the profit impact of utilising Style Arcade's Advanced Size Curves module

The Goal

To calculate the profit impact of utilising Style Arcade's Advanced Size Curves module

The Method

Measure the accuracy of sizing ratios prior to implementing Style Arcade as well as post

Calculate the over or under invested units by size vs the ideal size curve based on true customer demand

• Under invested sizes incur a missed full price sales opportunity

• Over invested sizes incur a markdown cost of 40% discount*

Apply the same methodology to the period post Style Arcade implementation

• By adding the sales opportunity and markdown cost, quantify the total business impact over the periods* Based on industry average discounting % and logic is independent ofoverall under/over investment, it is exclusively by size.

The Method

Measure the accuracy of sizing ratios prior to implementing Style Arcade as well as post

Calculate the over or under invested units by size vs the ideal size curve based on true customer demand

• Under invested sizes incur a missed full price sales opportunity

• Over invested sizes incur a markdown cost of 40% discount*

Apply the same methodology to the period post Style Arcade implementation

• By adding the sales opportunity and markdown cost, quantify the total business impact over the periods* Based on industry average discounting % and logic is independent ofoverall under/over investment, it is exclusively by size.

The Results

Meshki has experienced more accurate buys by following Style Arcade recommended size curves, this has resulted in more profit and better sell throughs.

12%

profit upside*

*for a 12 month period within the dresses category

up to 93%

sizing accuracy

Ideal accuracy = 90% +

The Results

Meshki has experienced more accurate buys by following Style Arcade recommended size curves, this has resulted in more profit and better sell throughs.

12%

profit upside*

*for a 12 month period within the dresses category

up to 93%

sizing accuracy

Ideal accuracy = 90% +

6 months before integrating

Style Arcade

July - December 2018

Your under-invested sizes result in lost full price sales
Your over-invested sizes result in markdowns
Your under-invested sizes result in lost full price sales
Your over-invested sizes result in markdowns
"Style Arcade's size curve function has been an incredible help and is so easy to use. The software saves me so much time and I couldn't recommend it enough!"
Grace Cryer
Buyer, Meshki
Grace Cryer
Buyer
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