MESHKI x Style Arcade Case Study
How Meshki used recommended size curves to achieve more profit and better sell throughs
To calculate the profit impact of utilising
Style Arcade's Advanced Size Curves module
• Measure the accuracy of sizing ratios prior to implementing Style Arcade as well as post
• Calculate the over or under invested units by size vs the ideal size curve based on true customer demand
• Under invested sizes incur a missed full price sales opportunity
• Over invested sizes incur a markdown cost of 40% discount*
• Apply the same methodology to the period post Style Arcade implementation
• By adding the sales opportunity and markdown cost, quantify the total business impact over the periods
* Based on industry average discounting % and logic is independent of
overall under/over investment, it is exclusively by size.
Meshki has experienced more accurate buys by following Style Arcade recommended size curves, this has resulted in more profit and better sell throughs.
*for a 12 month period
within the dresses category
Ideal Accuracy = 90% +
6 months before integrating
Jul – Dec 2018
Your under-invested sizes
result in lost full price sales
Your over-invested sizes
result in markdowns
Style Arcade's size curve function has been an incredible help and is so easy to use. The software saves me so much time and I couldn't recommend it enough!
Buyer / MESHKI
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