Case study by
Tigerlily x Style Arcade Case Study
Size matters
How Tigerlily used recommended size curves to
achieve more profit and better sell throughs
To calculate the profit impact of utilising Style Arcade's Advanced Size Curves module
the
Goal
Method
the
• Measure the accuracy of sizing ratios prior to implementing Style Arcade as well as post
• Calculate the over or under invested units by size vs the ideal size curve based on true customer demand
• Under invested sizes incur a missed full price sales opportunity
• Over invested sizes incur a markdown cost of 40% discount*
• Apply the same methodology to the period post Style Arcade implementation
• By adding the sales opportunity and markdown cost, quantify the total business impact over the periods
* Based on industry average discounting % and logic is independent of
overall under/over investment, it is exclusively by size.
Tigerlily has experienced more accurate buys by following Style Arcade recommended size curves, this has resulted in more profit and better sell throughs.
up to
87%
sizing accuracy
marked improvement
Ideal Accuracy = 90% +
6%
profit upside*
*for a 6 month period
within the dresses category
Results
the
Your under-invested sizes
result in lost full price sales
Before Style Arcade
% Buy + Sales by Size
Q2
Your over-invested sizes
result in markdowns
Chris Buchanan
CEO / Tigerlily, Willow, Ellery
Style Arcade is unparalleled software. Any retailer not using Style Arcade is at a significant competitive disadvantage.
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