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white fox x style arcade case study

International expansion for eCommerce done right

International expansion for eCommerce done right

How White Fox took full advantage of technology to scale phenomenal growth

See how it works
White Fox ad campaign image of woman dressed in cream athleisure

The Goal

To fully potentialise market growth. One of the biggest levers to optimise is the product assortment, to cater it precisely to each customer segment and market.

In other words, planning and curating the product range to directly align to the market demand in seasonality, category mix, price points, depth of buy, and width of range.

The Goal

To fully potentialise market growth. One of the biggest levers to optimise is the product assortment, to cater it precisely to each customer segment and market.

In other words, planning and curating the product range to directly align to the market demand in seasonality, category mix, price points, depth of buy, and width of range.

"Style Arcade opened up a significant growth and profit upside for us by highlighting product range opportunities within our key markets.“
Daniel Contos, Founder & Director

The Challenge

To execute a range which is perfectly aligned to each market was incredibly difficult and time consuming to plan and visualise in spreadsheets.

It prevented the team from being able to fully capitalise on the growth, as well as being able to answer the essential question of 'What is the true sales potential for the brand?'

The Challenge

To execute a range which is perfectly aligned to each market was incredibly difficult and time consuming to plan and visualise in spreadsheets.

It prevented the team from being able to fully capitalise on the growth, as well as being able to answer the essential question of 'What is the true sales potential for the brand?'

The Solution

Implementation of Style Arcade Fashion Analytics & Range Plan. Enlisting Style Arcade's merchandise expertise to accurately assess and quantify the true sales potential of the business.

The White Fox team then executed these recommendations to leverage each of their key markets' opportunities and setup new escalated growth targets.

The Solution

Implementation of Style Arcade Fashion Analytics & Range Plan. Enlisting Style Arcade's merchandise expertise to accurately assess and quantify the true sales potential of the business.

The White Fox team then executed these recommendations to leverage each of their key markets' opportunities and setup new escalated growth targets.

The Results

146%

improvement in international profitability

+9%
increase in international
average order value (AOV)
33%
reduction in international
return rate (RR%)
6x
YOY growth
in just one category

The Results

146%

146%

improvement in international profitability

+9%
increase in international average order value (AOV)
33%
reduction in international
return rate (RR%)
6x
YOY growth in just one category
“With Style Arcade, we're able to achieve a far greater level of accuracy and analysis in planning for each market.”
Daniel Contos, Founder & Director

Key Benefits

Real-time collaboration
Real-time collaboration
Entire team collaborating in one system in real-time:
from buying, planning, design, production and marketing, the teams were enabled with real-time tracking and analysis on their range, ensuring alignment and optimal execution
Greater speed to market
Greater speed to market
Insights & automation enabling speed and agility to react to the demand, no matter how rapidly this changed
Increased buying accuracy
Increased buying accuracy
Armed with the ideal purchase quantities,by category, product, price point, size and colour, the team measurably increased their product hit rate and sell throughs
Improved sizing accuracy
Improved sizing accuracy
Using recommended size curves improved sizing accuracy to maximise the full price sales and reduce markdowns
Complete range visibility
Complete range visibility
Through imagery - quickly identify and action every product opportunity/risk across all facets of the range in each market
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