APG & Co announces partnership with Style Arcade to power product assortment
AI-powered product intelligence to enhance buying accuracy, customer retention, and product profitability across Sportscraft, SABA, and JAG.
Home to iconic Australian fashion brands Sportscraft, SABA, and JAG, APG & Co has announced a strategic partnership with AI-powered fashion and merchandising platform Style Arcade to elevate its product strategy through advanced product intelligence.
With a focus on improving demand accuracy and lifetime customer value, the partnership will see APG & Co leverage Style Arcade’s platform to deeply understand product performance down to the size, category, and product feature level.
“Product is everything in fashion. To grow, you must understand not just what sells, but why. This partnership allows us to bring precision and strategy to every product decision across our brands,” said Elisha Hopkinson, CEO of APG & Co.
Sportscraft, a cornerstone of Australian fashion retail for over 100 years, together with SABA and JAG, both synonymous with modern tailoring and denim, have continuously evolved to meet the changing expectations of the Australian customer. With this partnership, APG & Co accelerates its transformation by putting product intelligence at the heart of its strategy.
Through Style Arcade, APG & Co’s brands will be able to:
- Identify patterns in best-selling product attributes and buying behaviours
- Optimize stock levels and reduce overproduction
- Align buying, planning, e-commerce, and marketing around real-time product data
Style Arcade’s capabilities will enable APG & Co to deploy product attribution at scale, understand what’s driving loyalty and purchase, and respond to shifting trends with greater speed and accuracy. From identifying slow movers to shaping future designs, this approach transforms how product decisions are made, ensuring that every product earns its place in the range.
“When you deeply understand your product, you deeply understand your customer,” said Michaela Wessels, CEO and Co-Founder of Style Arcade.
The partnership marks a new chapter for APG & Co as it invests in technology to support sustainable growth and customer satisfaction, anchored by the belief that product is the foundation of every great fashion business.
About Style Arcade
Founded in 2018, Style Arcade is an AI-powered merchandising software suite offering digital range planning and analytics, which focuses on delivering intelligent merchandising recommendations for retailers to achieve greater revenue and profit growth.
About APG & Co
APG & Co is home to the iconic Australian fashion brands Sportscraft, SABA, and JAG. For over 50 years, APG & Co has curated a collection of Australia’s great fashion brands. Its purpose is to grow these brands and guide their evolution to be at the forefront of Australian fashion.