JAG is Australia’s longest-running denim brand, born on Melbourne’s iconic Chapel Street in 1970. Since becoming the first Australian denim line to launch in the US in 1978, its brand identity and core offering have continuously evolved to match the demands of its customers. Today, JAG, an APG & Co brand, offers an easy-to-wear wardrobe that reflects the relaxed mood of a coastal Australian lifestyle.
For the brand, onboarding Style Arcade in April 2025 was part of APG & Co.’s wider company plan to put product at the heart of its strategy. The intention was to utilize the platform’s enhanced product intelligence to identify patterns in best-selling product attributes and buying behaviours, to drive further customer satisfaction and loyalty.
With a focus on improving demand accuracy, JAG has leveraged the platform to gain a deeper understanding of product performance down to the size and category, and respond to shifting trends with greater speed and accuracy.
Here, we deep dive into the product performance to analyze how the improvements were made.
The Challenge
As JAG's distribution network expanded, it became increasingly difficult for the planning team to accurately assess product performance across channels. Traditional rate of sale metrics diluted the strength of online demand by averaging performance across the entire business, making it harder to identify replenishment opportunities for core products. At the same time, the team faced ongoing challenges maintaining stock availability on core lines and confidently making sizing decisions that matched customer demand.
The Solution
By implementing Style Arcade, JAG gained access to True Rate of Sale, allowing planners to view product performance separately across ecommerce, retail, and the total business. This provided a clearer understanding of where demand was strongest and enabled more accurate replenishment decisions. Combined with automated forecasting recommendations and the Size Calculator, the team could optimise inventory levels, improve size curves, and confidently align supply with customer demand.
“I think True Rate of Sale, being able to see that by e-commerce versus total business and retail, has been really helpful in our decision-making process,” said Naomi Flynn, Senior Planner at JAG. “Especially where our rate of sale gets diluted because our distribution network is so big, and hides the opportunity online.”
“I think True Rate of Sale, being able to see that by e-commerce versus total business and retail, has been really helpful in our decision-making process." - Naomi Flynn, Senior Planner.
The Results
In just four months, Style Arcade’s True Rate of Sale metric and automated product forecasting tool has enabled JAG to increase sales of its core product lines by improving stock availability, as well as enhancing size accuracy across key product categories.
Performance analysis: Impact on core product sales
Comparing JAG’s core product performance before and after implementing Style Arcade, the stock cover recommendations enabled the brand to achieve 18 consecutive weeks at 100% availability, driving a 5% boost in core line sales.
Size availability improvement:
- Before Style Arcade: Core lines were in stock 87% of the time.
- Using Style Arcade: 18 weeks cover of core lines with 100% stock availability.
Core line sales increase:
- Over a four-month period sales increased by 5% on core product lines
- This results in an annual projection of 28k in core line sales opportunities, with an average increase of $200 per product per month
Synthesizing stock availability and confidently discussing size availability had been elements of merchandise planning that JAG’s team had previously struggled with, but now can achieve with ease in Style Arcade’s visually-led platform.
Performance analysis: Size accuracy improvements
Style Arcade’s intelligent size recommendations were quickly taken on by the JAG team to accurately match supply with demand. Using the Size Calculator, JAG was able to improve accuracy in key categories such as tops, knitwear, pants, and dresses.
“The quickest we’ve transitioned from an old way of working was to Style Arcade’s size recommendation tool." - Naomi Flynn, Senior Planner.
Increase in Sizing Accuracy:
- Before Style Arcade: Sizing accuracy was 76% in top categories
- Using Style Arcade: Sizing accuracy improved to 81% in top categories.
- Revenue Opportunity: 168k in potential revenue upside if sizing reached 100% accuracy.
“The quickest we’ve transitioned from an old way of working was to Style Arcade’s size recommendation tool,” said Naomi. “We do have a tool, but it’s not the best fit for JAG. It’s more of a fixed-size curve that just gets pushed down, whereas with Style Arcade, we can be much more dynamic.”
Key Takeaways
Boosted core line sales
JAG increased sales of its core product lines by 5% in just four months using Style Arcade, with projected annual opportunities of $28k.
Improved stock availability
Products went from 87% to 100% in-stock, helping sustain demand and prevent lost sales.
Smarter sizing decisions
Sizing accuracy improved from 76% to 81%, unlocking a potential $168k revenue upside if optimized further.
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